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Social Media Ads That Produce Leads, Not Just Likes
Your customers are scrolling right now. We build the campaigns that put your business in front of the right people in your market before they ever search Google. Targeted by location, interest, and behavior. Measured by calls and booked jobs, not vanity metrics.
Most Service Businesses Either Ignore Social Ads or Waste Money on Them
Here's what usually happens. A business boosts a few posts, gets some likes and comments, and assumes social media advertising doesn't work for their industry. Or they hire someone who runs campaigns optimized for engagement and traffic instead of actual leads, and the phone still doesn't ring.
Social ads work differently than search ads. You're not capturing people who are already looking for you. You're reaching people who need your services but haven't started searching yet. That requires different creative, different targeting, and a different measurement approach. When it's done right, it's one of the cheapest ways to fill your pipeline.
Paid Social Built Around Leads and Booked Jobs
Audience Targeting That Reaches the Right People
We build audiences based on location, homeownership status, income, interests, and behavior patterns. Not broad targeting that burns budget on people who will never call. Every dollar goes toward reaching the people most likely to need your services in your service area.
Creative That Stops the Scroll
Stock photos and generic copy get ignored. We test real images, direct offers, and ad creative designed to interrupt the scroll and drive action. The best performing ads are specific, visual, and make the next step obvious.
Lead Forms That Reduce Friction
We use in-platform lead forms so prospects can submit their info without leaving Facebook or Instagram. No landing page load time. No extra clicks. Just a fast, clean path from ad to lead. Then the lead flows into your system for follow up.
Optimization Based on Cost Per Lead, Not Clicks
We don't optimize for impressions or link clicks. We optimize for leads and cost per lead. Every dollar in the campaign is measured against how many real leads it produces and what each one costs. If an ad isn't producing leads at an efficient cost, we kill it and shift budget to what's working.
Active Campaign — Live Results
Vortex Duct Cleaning — Meta Ads Performance (30 Day Snapshot)
8
Leads Generated
$7.25
Avg Cost Per Lead
$2.80
Best Performing Ad CPL
$58
Total Spend
3.66%
Click Through Rate
We launched a Meta Ads campaign for Vortex Duct Cleaning to test paid social as a lead generation channel alongside their existing Google Ads and SEO. The goal was simple: generate leads at an efficient cost per lead while identifying which creative angles and audience segments perform best.
The Winning Creative
An ad featuring a close-up photo of a dirty vent with a $20 off offer outperformed every other creative. It generated 3 leads at $2.80 per lead — less than half the campaign average. Direct, visual, specific. No stock photos. No generic messaging. The kind of image that makes a homeowner look at their own vents and pick up the phone.
The Right Audience Segment
The 45 to 54 age group produced 3 leads at $3.37 per lead, significantly below the campaign average. Meanwhile, the 55 to 64 segment spent $12 with zero leads. We reallocated budget from the underperforming segment to double down on what was working. That's what data driven optimization actually looks like in practice.
Key Insight: This campaign generated leads at $7.25 each on just $58 in total spend. For context, Google Ads leads in the duct cleaning space typically run $40 to $80+. Social ads won't replace search ads, but they can add a high efficiency lead channel at a fraction of the cost when the creative and targeting are right.
Platforms We Manage
Where most service business leads come from. Lead forms, retargeting, lookalike audiences, and local awareness campaigns.
Visual storytelling and Reels ads that build brand awareness and drive engagement in your market.
Social Ads Work Best When They're Connected to Everything Else
Social ads generate leads from people who aren't actively searching yet. Google Ads captures demand that already exists. SEO builds long term visibility. When all three run together under one team, your budget is distributed across the full buyer journey — awareness, consideration, and ready to buy.
We also use social ads to retarget website visitors who didn't convert, warm up prospects before cold outreach, and stay in front of past customers with seasonal offers. It's not a standalone channel. It's a layer in the system that makes every other channel work harder.
See how all our services connectFrequently Asked Questions
Start Generating Leads From Social Before Your Competitors Figure It Out
Most service businesses in your market aren't running social ads well, if at all. That's your window. We'll build the campaigns, test the creative, and show you exactly what each lead costs.
No contracts. No commitment. The plan is yours.