Get Your Business in Front of Every Homeowner in Your Market. Not Just the Ones Searching.
Google Ads captures people actively looking for your services. Social ads reach people based on interests and behavior. Programmatic display and connected TV go further — putting your business on the screens your customers are already watching, across streaming platforms, news sites, and apps in your service area.
Two Channels. One Goal. Stay Visible Where Your Customers Spend Their Time.
Understand the difference between programmatic display and connected TV advertising.
Programmatic Display
Targeted banner and display ads served across thousands of websites, apps, and news platforms. Your ads appear on the sites your customers are already browsing, targeted by location, demographics, and browsing behavior. Think of it as a digital billboard that only shows up for the right people in the right zip codes.
Connected TV (CTV)
Video ads on streaming platforms like Hulu, Roku, Peacock, Tubi, and other connected TV services. Your business shows up on the biggest screen in the house with the targeting precision of digital advertising. No more paying for a TV commercial that reaches an entire metro. CTV lets you target by zip code, household income, homeownership status, and more.
Most of Your Market Doesn't Know You Exist Yet. That's the Opportunity.
Google Ads and SEO capture demand that already exists. Someone searches "plumber near me" and you show up. That's valuable, but it only reaches people who are actively looking right now. Programmatic and CTV reach the other 95% of your market — the homeowners who will need your services eventually but aren't searching today. When they do need you, your business is the one they've already seen.
Stay Top of Mind
When a homeowner's AC breaks down or their roof starts leaking, they call the name they recognize. Consistent visibility across display and streaming makes your business that name.
Hyper Local Targeting
Serve ads only in the zip codes you actually service. No wasted impressions on areas you don't cover. Target by homeownership, household income, and demographic fit.
Professional Brand Presence
A video ad on a streaming platform signals credibility. Your business looks established, professional, and trustworthy before a customer ever visits your website or reads a review.
Measurable, Not Guesswork
Every impression, every view, every click is tracked. You see exactly which areas and audiences are engaging. This isn't traditional TV where you pay and hope. It's digital with full reporting.
How We Build Your Campaign
Define Your Market
We map your service area, identify the zip codes and neighborhoods that matter most, and build audience profiles based on homeownership, income, age, and behavior. Every dollar targets the areas where your business actually operates.
Build the Creative
For display, we design banner ads in multiple sizes with clear messaging and your branding. For CTV, we produce or adapt a 15 to 30 second video spot designed for streaming platforms. The creative is built to build recognition and trust, not to hard sell.
Launch, Measure, Optimize
Campaigns go live across targeted placements. We monitor impressions, reach, frequency, and engagement weekly. Budget shifts toward the zip codes and audiences that respond best. Monthly reporting shows exactly where your ads are running and what the exposure looks like.
Programmatic and CTV Are the Awareness Layer That Makes Every Other Channel Work Harder
Here's how the channels work together. CTV and programmatic build familiarity with your brand across your service area. When those same homeowners eventually need your services and search Google, they're more likely to click on the business they recognize. Your Google Ads click through rate goes up. Your organic search clicks go up. Your conversion rate goes up. Because you're not a stranger anymore.
We also use programmatic retargeting to stay in front of website visitors who didn't convert on their first visit. Someone visits your site from a Google Ad, leaves without calling, and then sees your display ad on their favorite news site the next day. That reminder closes the loop.
Best Fit for Service Businesses Building Local Market Presence
Programmatic and CTV work best for businesses that want to build brand awareness and stay visible across their entire service area, not just with people who are actively searching.
Common Questions About Programmatic & CTV
Put Your Business on Every Screen in Your Service Area
Most of your competitors aren't running programmatic or CTV yet. That means less competition and lower costs for you right now. We'll show you what a local awareness campaign could look like for your market.
No contracts. No commitment. The plan is yours.